Kelli R. Parker

(212) 321-0869 • kelli@kelliparker.com
www.kelliparker.comwww.linkedin.com/in/kelliparker

 

Business-savvy, award-winning creative executive

Experienced design director with more than 20 years of creative experience, who cares deeply about building strong relationships, with an innate desire to do excellent work and help others do the same. I want to help shape a vision, not just fit into one.

 

Skills & Areas of expertise

Creative Direction
Project Management

Visual Design & Typography
HTML, CSS, Sketch, Figma

Adobe Creative Cloud Apps
Slack, Office, Google Workspace

 

PROFESSIONAL EXPERIENCE

Traditional Media

THE WALL STREET JOURNAL • DESIGN DIRECTOR • 2018 -

WSJ Professional is a premium subscription service for elite financial professionals that is powered by WSJ's peerless reporting and Dow Jones' curated data.

  • Combination art director, photo editor, print designer, web designer, Pro newsroom advocate and liaison, and product manager
  • Lead design projects — from early-stage brainstorming and concept development through to go-live execution; acts as a bridge between strategic insights and creative execution

 

NY DAILY NEWS • INTERACTIVE DEVELOPER • 2017-2018

Built online tools, templates and interactive one-offs that extended newspaper storytelling and engaged readers in new ways. Developed ideas and worked alongside award-winning journalists on varied projects — from data-intensive presentations to complex maps and charts to fun quizzes and games, tackling subjects of local and national interest across news departments.

 

THE DENVER POST • FEATURES DESIGNER • 2005-2006

Attracted and engaged younger readers by introducing a more urban, creative edge to the conservative features section. Volunteered to revamp Sunday Business, traditionally a creative black hole; transformed what others considered "boring" into something visually compelling

 

ALBANY TIMES UNION • DESIGN EDITOR • 2001-2005

Functioned above title as Art Director, performing and supervising digital design of print products for all internal products and publications. Contributed concepts and design work to lifestyle, food, fashion and entertainment features as well as quarterly special projects

 

HEARST NEWSPAPERS • JOURNALISM FELLOW • 1999-2001

Inaugural member of a program where recruited journalists worked full-time for 2 years at four different newspapers in varied markets, receiving intense mentoring and real-world professional experience.

Creative Management

CHARLESTON COLLEGIATE SCHOOL • BOARD OF TRUSTEES • 2019-

As Marketing & Communications Committee Chairperson, I act as a sounding board for the school’s marketing strategies and tools, develop and hone innovative ideas, and partner with staff to oversee a consistent and active communication strategy.

 

MIRROR NYC • CREATIVE CONSULTANT • 2016

Responsible for developing original creative concepts and approaches, overseeing multiple projects through execution, and managing and mentoring a team of designers with close collaboration, a true, can’t-ignore-it obsession with detail and high expectations in a fast-paced environment.

 

A DEUX: BESPOKE WEDDING PAPER • HEAD OF CREATIVE OPERATIONS • 2008-2016
  • First in-person point of contact for award-winning luxury wedding stationery brand
  • Oversaw simultaneous projects, each with specific audiences, stakeholders and sets of objectives while meeting deadlines and maintaining rigorous brand standards
  • Hired, managed and mentored a 10-person team and curated a portfolio of vendors and sub-contractors

 

BOSTON WEDDING GROUP • BOARD OF DIRECTORS • 2011-2015
  • Organized annual programming for group's members and staff; managing total budget of $100K
  • Led annual open meeting committee that involved event planning and management, and on-site coordination of a gala with attendees in excess of 500 people

 

KRP CREATIVE, INC. • GRAPHIC DESIGNER • 2006-2009
  • Developed art direction, branding, and user-centered online presences for startups, small businesses, nonprofits and individuals
  • Executed a wide variety of projects for clients including President Obama's inaugural festivities hosted by the Congressional Black Caucus, and Creative Direction for Caribbean Living magazine

 

EDUCATION

UNIVERSITY OF GEORGIA • Bachelors of Arts - Journalism

Publication management majors earned operational skills and marketing strategies essential for successful leadership in traditional media with a focus on entrepreneurial thinking, business modeling and shareholder management

 

GENERAL ASSEMBLY • Product Management Certification

A deep dive into whether a product is viable, desired by customers, and technically feasible while working with key stakeholders to ensure it meets both customer and business objectives.